As the Design Lead in a cross-functional team, I worked on the creation of a new buyer onboarding email series.
Whilst reviewing the project plan I identified process gaps and proposed a new strategy to incorporate user centred design thinking and ensure a systematic approach to testing our output later on was defined.
As part of a new business initiative, we want to get buyers booking demos with their account managers.
We need to showcase why the user should be using the platform for all their interiors projects.
Problems to solve
Onboarding best practices research
Existing journey analysis
Created updated components and illustrations for the emails based on our new brand guidelines.
Worked with the email developer to make sure the designs worked across different devices and degraded beautifully.
How to explain and persuade the business that the design approach focusing on the user needs will have more benefit.
When I can identify that there are gaps in the process, it's important to take the other members on a journey to show them why these pieces are needed so I can contribute effectively and we can ensure the project will be successful.
Emails can be highly restrictive from a design perspective due to different providers rendering components so differently...or not at all. I had to work out how to get all the emails to look elegant and on brand in challenging circumstances, as well as clearly conveying the message.